What social media marketing actually involves
Different platforms genuinely work differently — what performs on LinkedIn falls flat on Instagram, and a strategy built for one rarely transfers cleanly to another. We start by figuring out which platforms your actual customers use, rather than running a presence on every platform because it seems expected.
Follower count is a weak measure of whether social media is working for your business. We track engagement, reach among people who could realistically become customers, and — where relevant — leads or sales attributed to social. A large but disengaged following isn't worth much.
What's included
Our process
Platform audit
Which platforms your customers actually use, and how your current presence performs.
Strategy
Content pillars and posting cadence built around your goals and platform norms.
Content production
Posts created specifically for each platform's format, not one-size-fits-all.
Community management
Ongoing engagement with comments and messages.
Reporting
Monthly reporting on engagement and business-relevant outcomes.
Who this is for
Businesses whose customers are active on social media and where brand visibility or community engagement genuinely drives business outcomes. Not every business needs a heavy social presence — B2B businesses selling to a narrow, specific audience sometimes get more value from other channels, and we'll say so if that applies.
Engagement & pricing
Priced as a monthly retainer based on number of platforms managed and content volume. Paid social ad spend is separate and set based on your goals and budget.
One more thing worth knowing
Consistency matters more than perfection here — a steady, moderately good posting schedule outperforms an ambitious plan that stalls after a month. We build a cadence you can actually sustain.
Frequently asked questions
Depends entirely on where your actual customers spend time — we'll assess this during the platform audit rather than assuming every business needs every platform.
No — follower count alone isn't a meaningful goal. We focus on engagement and outcomes relevant to your business instead, which is a more honest measure of whether social media is working.
We handle content creation — writing, design and scheduling — though we're always glad to incorporate real photos, product shots or footage you provide.
The management of paid social is included; the ad spend itself is a separate budget set based on your goals, similar to how Google Ads spend works.
Posting cadence is set per platform based on what actually performs there — quality and consistency matter more than posting as often as possible.
Talk to us about social media marketing (smm).
Free scoping call — we'll tell you what's actually needed, no obligation.