Why segmentation matters more than volume
The single biggest lever in email marketing isn't subject line tricks — it's whether the right message reaches the right segment of your list. A new subscriber, a repeat customer and someone who hasn't opened an email in six months should rarely get the same message. We build segmentation into the strategy from the start rather than sending one campaign to everyone.
Deliverability is the unglamorous part that determines whether any of this matters — if your emails land in spam, segmentation is irrelevant. We set up proper authentication (SPF, DKIM, DMARC) and monitor sender reputation, which most small businesses never get configured correctly on their own.
What's included
Our process
Audit
Current list health, deliverability status and existing campaign performance.
Segmentation
List broken into meaningful segments based on behaviour and stage.
Setup
Authentication and automation sequences configured properly.
Campaigns
Regular campaigns designed and written for each segment.
Reporting
Performance tracked and campaigns refined based on real data.
Who this is for
Businesses with an existing email list (or a clear plan to build one) and repeat-purchase or long sales-cycle products where staying in touch over time genuinely matters. If you're starting from zero subscribers, list-building needs to happen alongside this, and we'll factor that into the plan.
Engagement & pricing
Priced as a monthly retainer based on campaign frequency and list size. Email platform costs (Mailchimp, Klaviyo, etc.) are separate and billed directly by the platform you choose.
One more thing worth knowing
We also clean inactive subscribers out of your list periodically — a smaller, engaged list consistently outperforms a large one full of people who never open your emails, and it keeps your sender reputation healthier too.
Frequently asked questions
The platform is just the tool — the strategy, segmentation, deliverability setup and copywriting are what actually determine whether email marketing works, and that's what we handle.
We start with a deliverability audit — checking authentication, sender reputation and list health — since fixing that has to happen before any campaign strategy can be effective.
Yes — automated sequences (welcome series, abandoned cart, re-engagement) are part of the service and typically outperform one-off campaigns since they reach people at the right moment.
Depends on your business and audience — we'll recommend a cadence based on what your subscribers actually engage with, rather than an arbitrary weekly or monthly default.
Yes — list-building strategy (opt-in forms, lead magnets) can be included if you're starting with a small list.
Talk to us about email marketing.
Free scoping call — we'll tell you what's actually needed, no obligation.