What SEM covers
Search engine marketing is paid advertising on search results pages — primarily Google Ads — targeting people actively searching for what you offer. Unlike SEO, results are immediate: campaigns can start driving traffic the same day they go live, though that also means budget gets spent immediately whether or not the campaign is well-targeted.
The difference between a well-run SEM account and a wasteful one usually comes down to two things: keyword match-type discipline (broad match can burn budget fast on irrelevant searches) and whether conversion tracking is actually set up correctly before spend starts. We do both properly from the first day.
What's included
Our process
Research
Keyword and competitor research to understand realistic cost-per-click and demand.
Setup
Campaign structure, conversion tracking and negative keywords configured before launch.
Launch
Campaigns go live with a defined starting budget and clear performance benchmarks.
Optimisation
Weekly review of search terms, bids and ad performance, adjusted accordingly.
Reporting
Regular reporting on cost-per-conversion and return on ad spend.
Who this is for
Businesses that need leads or sales now, not in six months, and have a defined offer worth bidding on. SEM works best when there's a clear, high-intent search term people use when they're ready to buy — if your product needs a lot of explanation before someone's ready to convert, other channels may work better alongside it.
Engagement & pricing
Management is priced as a monthly fee, separate from your ad spend (which goes directly to Google). We'll recommend a starting budget based on your industry's typical cost-per-click and your conversion goals.
Frequently asked questions
SEM is paid — you pay per click and results stop when spend stops. SEO is organic and compounds over time but takes longer to show results. Many businesses run both.
This depends heavily on your industry's cost-per-click and how many conversions you need — we'll give you a realistic range based on keyword research before you commit to a budget.
We work on a flat management fee, not a percentage of spend — a percentage-based fee can create an incentive to spend more than necessary, which isn't how we want to be paid.
Once conversion tracking and campaign structure are set up properly — typically within a week — Google Ads campaigns can go live and start driving traffic immediately.
Yes — we regularly take over existing accounts, starting with an audit to identify what's working and what's quietly wasting budget.
Talk to us about search engine marketing (sem).
Free scoping call — we'll tell you what's actually needed, no obligation.