What PPC covers beyond search
Pay-per-click spans more than just Google search ads — Meta (Facebook/Instagram), YouTube, and display advertising all run on similar cost-per-click or cost-per-impression models, each with different strengths. Search ads catch people actively looking; social ads reach people who fit a profile but aren't necessarily searching yet. Which mix makes sense depends on your product and sales cycle.
Clicks are the easiest metric to report and the least meaningful one on its own. We track cost per actual conversion — a lead, a sale, a signup — because that's what tells you whether the spend is working, not whether people are clicking.
What's included
Our process
Strategy
Which platforms and audiences fit your product and budget.
Setup
Tracking, audiences and campaign structure configured before launch.
Launch
Campaigns go live with a defined budget and performance benchmarks.
Optimisation
Ongoing testing and bid adjustment based on real conversion data.
Reporting
Regular reporting on cost-per-conversion, not just clicks or impressions.
Who this is for
Businesses that want predictable, immediate traffic and have a clear enough offer to convert cold or warm traffic. Works best alongside a landing page built to convert — we'll flag if your current site isn't set up to make the most of paid traffic before recommending you spend on it.
Engagement & pricing
Management is a flat monthly fee, separate from ad spend. We size a recommended starting budget based on your industry and goals during the strategy call.
One more thing worth knowing
We review campaigns against real business outcomes, not platform-reported metrics alone — a platform's own dashboard has an incentive to make ad spend look effective, so we cross-check against your actual sales or lead data.
Frequently asked questions
Depends on your product and buying intent — Google search catches people actively looking, Meta reaches people who fit a profile. Many businesses use both for different purposes, which we'll clarify during strategy.
SEM specifically refers to paid search (Google Ads). PPC is the broader model — pay-per-click applies to search, social, display and more. We manage across all of them under this service.
We'll flag this before recommending heavy ad spend — sending paid traffic to a page that doesn't convert wastes budget regardless of how well-targeted the ads are.
No — flat management fee, so there's no incentive to inflate your spend beyond what's actually productive.
Traffic starts immediately once campaigns launch; meaningful conversion data usually needs 2-3 weeks to accumulate before we can optimise confidently.
Talk to us about pay per click (ppc) advertising.
Free scoping call — we'll tell you what's actually needed, no obligation.