What affiliate marketing actually requires
An affiliate program is only as good as its tracking and its partners. Broken or approximate tracking means you either overpay for conversions that weren't really driven by the affiliate, or underpay and lose good partners. We set up proper tracking (via an affiliate platform or custom attribution) before recruiting a single partner.
Partner quality matters more than partner count. A handful of affiliates whose audience genuinely overlaps with your customers will outperform a large list of partners who signed up for the commission but have no real reach into your market.
What's included
Our process
Structure
Commission model and program terms designed around your margins.
Tracking setup
Attribution configured properly before any partners join.
Recruitment
Partners identified and approached based on genuine audience overlap.
Launch
Program goes live with creative assets and clear terms for affiliates.
Management
Ongoing relationship management and fraud monitoring.
Who this is for
Businesses with a product that has clear margin to support commission payouts and a customer base reachable through content creators, bloggers or niche sites. E-commerce and subscription businesses typically see the strongest fit; low-margin products often can't sustain a competitive commission rate.
Engagement & pricing
Setup is priced as a project fee; ongoing management is a monthly retainer. Commission payouts to affiliates are separate and scale with actual sales, structured during the program design phase.
One more thing worth knowing
We check in on program performance regularly rather than setting it up and leaving it running unattended — commission structures and partner mix both need periodic adjustment as the program matures. That includes reviewing which partners are actually converting versus just generating clicks, so budget stays focused on the relationships that genuinely work.
Frequently asked questions
Tracking setup includes fraud monitoring to catch suspicious patterns — unusual click volumes, self-referrals, or conversions that don't match genuine customer behaviour.
Depends on your margins and industry norms — we'll recommend a rate that's competitive enough to attract genuine partners without eating unsustainably into your margin.
Recruitment focuses on genuine audience overlap — bloggers, content creators or niche sites whose audience is likely to actually convert, not just anyone willing to sign up.
We can set this up on a dedicated affiliate platform or build custom tracking, depending on your scale and budget — we'll recommend what fits.
Recruitment and ramp-up typically take 4-8 weeks before meaningful volume comes through, as partners need time to start promoting and their audiences need time to convert.
Talk to us about affiliate marketing.
Free scoping call — we'll tell you what's actually needed, no obligation.