Why UI graphics need to be systematic, not one-off
Individual icons or illustrations designed one at a time, as needed, tend to drift in style — different line weights, different levels of detail, inconsistent corner radii. UI graphics design means establishing a visual system upfront (icon style, illustration approach, consistent visual language) so every asset added later fits the same family, whether we design it or your own team does following the system.
Technical delivery matters as much as the visual design — UI assets need to work at the actual sizes they'll display, often need to be provided in multiple formats (SVG for scalability, specific sizes for different screen densities), and should be organised so developers can actually find and implement them without confusion.
What's included
Our process
System definition
Visual rules established — style, weight, consistency principles.
Asset list
What icons and illustrations your product actually needs, mapped out.
Design
Assets created following the established system.
Technical preparation
Files exported in developer-ready formats and sizes.
Delivery
Organised files handed over with usage guidelines.
Who this is for
Businesses building or redesigning an app or web product interface, needing a cohesive set of icons and illustrations rather than mismatched assets sourced from different places. Particularly valuable for products planning to keep adding features and needing a system that scales consistently.
Engagement & pricing
Priced per project based on the number of assets needed and complexity of the illustration style, with a system-definition phase priced separately from ongoing asset production.
One more thing worth knowing
We also flag icons that are trying to represent overly abstract concepts, since some ideas genuinely don't translate well to a small icon and are better served by a label or short phrase instead.
Frequently asked questions
We typically start by establishing a visual system, then design the full set of icons and illustrations to fit it — this produces a much more cohesive result than one-off individual assets.
Developer-ready formats, typically SVG for scalability plus appropriately sized exports for different screen densities, organised and clearly named.
Yes — guidelines are provided specifically so future additions, whether by us or your own team, stay consistent with the established visual system.
Both — illustrations for onboarding screens, empty states or marketing use within the product are part of the service alongside icon sets.
Depends on your product's actual needs — we'll map out the required asset list during the system-definition phase rather than assuming a generic count.
Talk to us about ui graphics design.
Free scoping call — we'll tell you what's actually needed, no obligation.