Why banner design needs to match its actual placement
A banner designed without its final placement in mind often ends up cropped awkwardly, illegible at the size it actually displays, or simply the wrong dimensions for the platform. We design to the exact specifications of where a banner will run — a specific ad network's size requirements, a website's header dimensions, a social platform's cover image ratio — rather than one generic size stretched to fit everywhere.
Most banners get a few seconds of attention at most, so message clarity matters more than visual complexity. We design for quick comprehension, not intricate detail that goes unnoticed.
What's included
Our process
Placement & spec confirmation
Exact dimensions and platform requirements clarified upfront.
Message & hierarchy
What the banner needs to communicate, and in what order.
Design
Visual built to spec, matching your brand's existing identity.
Variants
Additional sizes produced if the banner runs across multiple placements.
Delivery
Final files and source files handed over.
Who this is for
Businesses running web ads, social media campaigns, or needing banners for their own website (headers, promotional placements). Works for a single banner or a full set across multiple sizes and platforms.
Engagement & pricing
Priced per banner or per set if multiple sizes/variants are needed for the same campaign.
One more thing worth knowing
We also keep a record of past banner sizes and specs used for each platform, so a repeat campaign doesn't mean re-researching the same requirements from scratch.
Frequently asked questions
Yes — we design to the exact specifications of wherever the banner will run, whether that's a specific ad network, your own website, or a social platform's cover image dimensions.
Yes — a consistent design adapted across the various sizes a campaign needs is a standard part of banner design, priced as a set.
Not necessarily — static banners work well for many placements; animated versions are used where the platform supports them and animation genuinely adds value rather than just movement for its own sake.
Yes — banners are designed to be consistent with your existing visual identity, not a one-off design that looks disconnected from the rest of your brand.
Depends on complexity and number of variants, but simple banner projects can often be turned around within a few days.
Talk to us about banner design.
Free scoping call — we'll tell you what's actually needed, no obligation.