Why platform-specific design matters for social posts
Instagram, LinkedIn and Facebook each have different image dimensions, different audience expectations, and different content norms — a post designed for one and reused elsewhere often looks cropped wrong or tonally mismatched. We design with the specific platform and format in mind, not one generic square image stretched across every channel.
Consistency across posts matters for brand recognition — a template system means every post is recognisably yours at a glance, even as content varies, rather than each post looking like a one-off with no visual thread connecting them.
What's included
Our process
Template design
A consistent visual system established for your recurring post types.
Platform sizing
Templates adapted to each platform's specific dimensions.
Content design
Individual posts designed using the template system.
Review
Batch reviewed for consistency before delivery.
Delivery
Files delivered ready to post, plus source files.
Who this is for
Businesses posting regularly on social media who want visual consistency without designing every post individually from scratch, or that currently have an inconsistent, ad-hoc look across their posts.
Engagement & pricing
Priced as a template design project plus per-post or per-batch design, or as an ongoing monthly service if you want a steady stream of designed posts.
One more thing worth knowing
We also review which post styles are actually performing after a few weeks live, adjusting the template system based on real engagement rather than assuming the original design choices were final. Small adjustments here tend to compound meaningfully over months. Worth the periodic check.
Frequently asked questions
We design for whichever platforms you're active on, sized correctly for each — Instagram, LinkedIn and Facebook all have different requirements that we account for individually.
Yes — a template system with source files is available if you want your own team to produce routine posts after the initial design work.
Scales to your needs — from occasional batches to a steady ongoing volume, priced accordingly.
Yes — templates and individual post design are built around your existing brand colours, fonts and visual style, not a generic look.
Design is the core focus here; caption writing is available through our Content Writing or Social Media Marketing services if you need that covered too.
Talk to us about social media post design.
Free scoping call — we'll tell you what's actually needed, no obligation.