Why e-commerce SEO is different from general SEO
Product and category pages have specific SEO needs generic content-focused SEO advice doesn't fully address — duplicate content across similar product variants, thin content on pages with mostly images, and category structures that either help or hurt how search engines understand your catalogue. E-commerce SEO addresses these specifics directly.
Search intent also differs — shoppers searching for a specific product are closer to purchase than someone reading a blog post, so e-commerce SEO focuses heavily on capturing that high-intent traffic through product and category optimisation, not just blog content.
What's included
Our process
Technical audit
E-commerce-specific SEO issues identified — duplicates, thin content, crawl problems.
Product & category optimisation
Pages structured and written to rank and convert.
Structured data
Product schema markup added so search engines and rich results understand your listings.
Internal linking
Related products and categories connected to spread authority.
Monitoring
Ongoing tracking of rankings and organic traffic to product pages.
Who this is for
Online stores relying on or wanting to build organic search traffic, particularly those with a catalogue large enough that generic, one-off SEO fixes won't scale. Works alongside our general SEO service, focused specifically on e-commerce-specific issues.
Engagement & pricing
Priced as a monthly retainer, similar to general SEO, sized to catalogue size and competitive landscape.
One more thing worth knowing
We also monitor for a common trap — heavily discounted or out-of-stock products that still rank well but no longer convert, which quietly wastes the SEO value they built up while active.
Frequently asked questions
It focuses specifically on issues unique to online stores — duplicate product content, category structure, product schema markup — that general content-focused SEO doesn't fully address.
Yes — addressing duplicate or near-duplicate content across product variants is a core part of e-commerce technical SEO.
Yes, significantly — site speed affects both search ranking and conversion rate, and e-commerce sites with heavy product imagery are particularly prone to speed issues if not optimised.
Similar to general SEO — typically 3-6 months for meaningful movement, depending on your starting point and competition.
Yes — product schema markup, which helps search engines understand pricing, availability and reviews, and can enable rich search results, is part of the service.
Talk to us about e-commerce seo.
Free scoping call — we'll tell you what's actually needed, no obligation.