Where cart abandonment actually comes from
Cart abandonment is rarely about the product — it's usually friction in the checkout itself: unexpected costs revealed late, a forced account creation, too many steps, or unclear shipping and delivery information. We build carts specifically designed to remove these known friction points rather than a generic multi-step checkout copied from elsewhere.
Mobile experience matters disproportionately here — a large share of cart abandonment happens on mobile checkouts that weren't genuinely designed for a small screen, not just responsively resized from desktop.
What's included
Our process
Friction audit
Where your current cart loses customers, if replacing an existing one.
Flow design
Checkout structured to minimise steps and remove known friction points.
Development
Cart built and tested on mobile as a primary experience, not an afterthought.
Testing
Real checkout flow tested end to end before launch.
Recovery setup
Abandoned cart reminders configured to recover some lost sales.
Who this is for
Businesses with a high cart abandonment rate they want to address, or building a new store where getting checkout right from the start matters. Useful both for platform-based stores (Shopify, WooCommerce) needing checkout customisation and custom builds.
Engagement & pricing
Priced per project, scoped to whether this is a new build or an upgrade to an existing checkout flow.
One more thing worth knowing
We also test the recovery emails themselves, not just the cart logic — a reminder that looks broken or lands in spam does nothing for the sales it was meant to recover.
Frequently asked questions
High abandonment usually points to friction in checkout rather than product interest — we start by auditing where in the flow customers are actually dropping off.
No — guest checkout is standard in what we build, since forcing account creation is a known cause of abandonment; account creation can still be offered as an optional, easier step after purchase.
Abandoned cart recovery — reminder emails or notifications — is set up to recover a portion of carts that are abandoned despite a well-designed flow.
Yes — designed mobile-first rather than adapted from desktop afterward, since a large share of cart abandonment happens on mobile checkouts that weren't genuinely built for a small screen.
Yes — checkout customisation within platform constraints is available, or a more extensive rebuild if platform limitations are the actual bottleneck.
Talk to us about shopping cart development.
Free scoping call — we'll tell you what's actually needed, no obligation.