Why editing decisions depend on where the video will be watched
The same raw footage edited for a 15-second Instagram Reel and a 3-minute YouTube product demo needs genuinely different pacing, structure and even framing decisions. We edit with the final destination in mind from the start, not one cut repurposed across formats by simple cropping or trimming.
Story and structure matter more than technical polish for most business video — a well-paced edit with a clear point communicates better than a technically flawless one that meanders without a clear structure.
What's included
Our process
Footage review
Raw material assessed for what story it can actually tell.
Structure planning
Pacing and narrative arc planned for the target format.
Edit
Footage cut, paced and structured for how it'll be watched.
Polish
Colour, audio and graphics finalised.
Export
Delivered in the format(s) needed for each platform.
Who this is for
Businesses with existing raw footage needing professional editing — product demos, event coverage, social content, testimonials. If you need footage captured as well as edited, that's scoped as part of our broader video production support.
Engagement & pricing
Priced per video based on length, complexity and number of format variants needed.
One more thing worth knowing
We also keep the edit's project file organised and clearly labelled, so a future update or re-cut doesn't mean starting the edit over from raw footage. Future-you will be grateful for the extra ten minutes spent labelling things properly. A small habit, genuinely worth keeping. It rarely takes long, and it always pays off eventually. Simple, but genuinely useful. Really.
Frequently asked questions
Editing is the core focus of this service; filming/production support can be scoped alongside it if you need footage captured as well as edited.
Yes — we can produce platform-specific cuts from the same source footage, though we recommend planning for this during filming where possible for the strongest result.
We'll work with what's available and advise honestly on what's achievable — some issues can be corrected in editing, others genuinely need better source footage.
Yes — captions are commonly requested, especially for social content often watched without sound, and are included where needed.
Depends on footage length and edit complexity — a short social clip can turn around quickly; a longer, more complex edit takes proportionally longer.
Talk to us about video editing.
Free scoping call — we'll tell you what's actually needed, no obligation.